What is web site optimization (continued)?
A last, but very important point on the placement of key words and phrases. Put them in the title of every web page. Again, use the same rules as entering copy, but make sure you have key words and phrases on the title of every page. It's a very big deal. The page title appears in blue bar at the very top of your Internet browser. The tittle is followed by the name of the browser you are using. Look for them. The good ones are chocked full of key words. Others just present the name of the web site, which is the default. They also defaulted a good Google page ranking.
Page ranking is the actual placement of your web site on a search engine's results page. Good page titles, chocked full of key words and quantitative copy help contribute to a good page ranking. Think about it, do you ever go past a page or two when you do a web search? Page ranking should not be confused with Page Rank, which deals more with linking.
Now that you are off to a good start, please understand that web pages need much more than just good key words. It may sound basic, but your site must contain interesting and well designed pages that people will find both interesting and enjoyable. Copy and good basic design is far more important than flash.
Make sure you take time and plan your site. Think about your own browsing experiences. How many times have you visited a site that was so bloated with all sorts of different things that you didn't really see anything, quickly became confused and quickly left. Don't try to sell everything on your home page. The home page must sell the concept of what you are about and convey the image of a responsible well run organization. The Internet version of "You got me at hello" is "You got me at the home page". If visitors like what they read and see and if your site is well organized and easily followed, they will spend more time and return more often.
After good key words and phrases, getting other web sites to link to your site is extremely important. It's so important that you should probably spend at least an hour each week looking for and exchanging links. Google loves links. To them, it signifies importance. If lots of web sites link to your site, you must have something important to offer and therefore will become more important to Google and the other search engines. Since linking is important to everybody, most web site operators are interested in exchanging web site links.. This is called reciprocal linking. Reciprocal linking is an important part of the Google Page Rank. Page Rank is one way Google establishes the importance of your web site. They use a patented algorithm which looks at both the quality and quantity of the links that go to a page on your site. These are both internal and external links.
Look for web sites that have something in common with yours, but aren't direct competitors. Do a Google search on some of your key word phrases and see what comes up. Look in places like Yahoo for sites that are in similar categories. Yahoo lists thousands of web sites in more categories than you even want or need to know about. Get your lists of prospects and then check them out. Visit their web site. See if they have a links page. Make sure they are the kind of operation.....
A last, but very important point on the placement of key words and phrases. Put them in the title of every web page. Again, use the same rules as entering copy, but make sure you have key words and phrases on the title of every page. It's a very big deal. The page title appears in blue bar at the very top of your Internet browser. The tittle is followed by the name of the browser you are using. Look for them. The good ones are chocked full of key words. Others just present the name of the web site, which is the default. They also defaulted a good Google page ranking.
Page ranking is the actual placement of your web site on a search engine's results page. Good page titles, chocked full of key words and quantitative copy help contribute to a good page ranking. Think about it, do you ever go past a page or two when you do a web search? Page ranking should not be confused with Page Rank, which deals more with linking.
Now that you are off to a good start, please understand that web pages need much more than just good key words. It may sound basic, but your site must contain interesting and well designed pages that people will find both interesting and enjoyable. Copy and good basic design is far more important than flash.
Make sure you take time and plan your site. Think about your own browsing experiences. How many times have you visited a site that was so bloated with all sorts of different things that you didn't really see anything, quickly became confused and quickly left. Don't try to sell everything on your home page. The home page must sell the concept of what you are about and convey the image of a responsible well run organization. The Internet version of "You got me at hello" is "You got me at the home page". If visitors like what they read and see and if your site is well organized and easily followed, they will spend more time and return more often.
